Europe & Middle East
Latin America & Caribbean
Please enter your information below to join the Fanberry Club
Sign in to the Fanberry Club
Thank you for joining the Fanberry Club
Your password has been reset successfully
Thank you, instructions to reset your password has been sent to your email.
A confirmation email has been sent to the email address you used to register your account.
Vice President, Marketing Services
Yash Sikand is a 25-year veteran of the Consumer Product Goods (CPG) industry, focused on analytics, insights and strategy. His passion is to help companies create and execute strategies rooted in consumer insights, while driving efficiencies through use of analytics and processes.
Yash joined Ocean Spray in January 2018 and currently serves as Vice President, Marketing Services. In this critical role for the cooperative, Yash is developing and implementing a consumer centric approach, overseeing our Insights, Revenue Management, Integrated Marketing, Category Management and IBP Process teams.
“Ocean Spray’s beloved products and brand have such incredible strength and history. But what stands out for me is our unique cooperative structure. To know the strategic work I am doing to drive growth has a direct benefit to family farmers—it’s a responsibility I am excited about and proud of every day.”
He began his career conducting advanced analytics for CPG companies at AC Nielsen, after which he spent more than 20 years working in a variety of leadership roles with Philip Morris, Kraft, Wrigley and MillerCoors.
These are cookies that are required for the operation of the website. They include, for example, cookies that enable you to log into parts of the website. If you block these cookies, then these functions and services will unfortunately not work for you. We won’t even be able to save your preferences about cookies.
These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies we will not know when you have visited our site, and will not be able to monitor its performance.